Article: Atlas Releases Atlas Rich Media 2.0.

Article: Atlas Introduces Atlas Rich Media -- New ...
Business Wire;  April 25, 2005 ;     700+ words ... ... release of its integrated rich media offering, Atlas Rich Media. Atlas Rich Media is based on the mature TopLayer technology from ... the rest of their digital advertising efforts. Atlas Rich Media is currently being used by a number of Atlas ...

Article: Big Three Internet Portals Certify Atlas Rich ...
Business Wire;  July 11, 2005 ;     700+ words ... ... announced the certification of Atlas Rich Media technology on the big three ... in the long-term success of Atlas Rich Media," said Ona Karasa, president ... Integrated into the Atlas Suite, Atlas Rich Media is based on the mature TopLayer ...

Article: Atlas DMT Unveils First-Ever Brand Exposure Duration Metric That ...
Business Wire;  July 14, 2003 ;     700+ words ... ... effectiveness, Atlas Suite 4.0's rich media deployment, testing tools and integrated rich media interaction reporting dramatically ... online brand campaign. With the Atlas Rich Media Wizard, another key component ...

Article: InterVU To Unveil "Rich Media Handbook," A ...
Business Wire;  August 10, 1998 ;     700+ words ... ... BUSINESS WIRE)--Aug. 10, 1998-- Rich Media Handbooks Will be Available and Distributed ... a network enabler for video and other rich media solutions, announced today that it will ... Jupiter Online Advertising Forum, the "Rich Media Handbook," a comprehensive reference ...

Article: Rich-media vendors face pricing pressure: as ...
New Media Age;  October 14, 2004 ;     700+ words ... ... CheckM8's decision to drop prices for rich-media formats in the UK suggests a rich-media price war, as predicted by NMA earlier ... thousand) rates for all 64 of CheckM8's rich-media formats to 1 [pounds sterling] until at ...

Article: Rich-media content easier to build, use; New ...
BtoB;  August 11, 2003 ;     700+ words ... ... broadband are helping to increase the use of rich media by marketers, even as the online advertising ... technologies for serving and tracking rich-media ads, while the Interactive Advertising Bureau launched an effort to update its rich-media guidelines. On July 14, DoubleClick ...

Article: Rich media, richer response.(Internet marketing)
Target Marketing;  June 1, 1999 ;     700+ words ...RICH MEDIA BOOSTS SAGGING CLICKTHROUGHS AND TURNS BANNER ADS INTO A ... noise on the Internet to make messages standout? Some think rich media is the answer. The use of rich media in online advertising campaigns allows marketers to employ ...