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Article: MICHAEL'S MISFIRE: WHAT WENT WRONG; WEAKNESSES IN PRODUCT AND MARKETING THWART KORS' RUSHED ATTEMPT TO BUILD A MEN'S MEGABRAND.(Michael Kors Inc.)
- Article from:
- Daily News Record
- Article date:
- October 31, 2005
- Author:
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sandra Nygaard
NEW YORK -- When Michael Kors introduced his Michael Michael Kors men's and women's lines last fall, he heralded the launch with a stunning fashion show held atop two flatbed 18-wheelers parading down Broadway. The company's recent plan to shutter the better-priced men's division of the line was announced without the same fanfare -- and it didn't stun many in the industry.
"I'm not really surprised -- there's a lot of competition out there," said Emanuel Weintraub, a retail analyst with Emanuel Weintraub Associates, explaining that more-recognized men's better-priced lines from Polo Ralph Lauren, Calvin Klein and Tommy Hilfiger ...