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Article: Visa, First Data join to market debit cards. (Visa U.S.A., First Data Corp.) (Brief Article)
- Article from:
- American Banker
- Article date:
- June 8, 1993
- Author:
CopyrightCOPYRIGHT 1993 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Signaling a thaw in its relationship with the country's largest credit card processor, Visa U.S.A. has said it will team up with First Data Corp. to market debit cards.
The partnership calls for Visa and First Data to co-sponsor training seminars and conferences to explain the Visa Debit program to banks that engage First Data to process their credit and debit card accounts.
Visa Debit is the association's "off-line" debit program, under which cardholders can make purchases at retail locations with the amount to be deducted later from their checking accounts.
New Perspective
The marketing alliance is noteworthy because of First ...