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Article: Japanese mineral water bottlers trying to advance abroad.
- Article from:
- Kyodo News International (Tokyo, Japan)
- Article date:
- November 8, 2005
CopyrightCOPYRIGHT 2005 Kyodo News International. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Asahi Omori
Nov. 8--TOKYO -- Japan's bottlers of mineral water have almost no exports given the overwhelming strength of overseas brands but they do have high confidence in the quality of their products and are trying to find markets abroad.
"Foreign-produced mineral water, such as Evian and Volvic of France, is too strong. There is no market for us in Europe and North America," an employee of a leading water bottler said.
According to the Japan Mineral Water Association, domestic shipments of mineral water in 2004 amounted to 1.63 million kiloliters, three times larger than 10 years before.
As far as mineral water is ...