|
|
Article: New Local Spanish-Language Station KEJR-TV Channel 43 to Launch in Phoenix; Bela Broadcasting's Second Arizona Television Station Targets Elusive 18-34 Latino Demographic with Original Programming.
- Article from:
- Business Wire
- Article date:
- November 8, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
PHOENIX -- Bela Broadcasting, LLC, today announced the launch of a second Spanish-language television station, KEJR-TV Channel 43 in Phoenix. KEJR-TV, targeting the emerging, local 18-34 Latino demographic with a mix of children's programming, Spanish-language movies, urban music and entertainment and the ever popular "Atrevete" variety game-show will begin airing its original programming on Monday, October 31st.
According to estimates published by the US Census, Phoenix is the second-fastest-growing Hispanic market in the US with adults 18-34 accounting for an astounding +91% of that growth. With the launch of KEJR-TV, Bela Broadcasting, which already owns and ...