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Article: Green Mountain Coffee Roasters Selects BrandBuzz as Agency Of Record.
- Article from:
- Business Wire
- Article date:
- November 10, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WATERBURY, Vt. -- Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) today announced it has selected a division of Young & Rubicam Brands as its agency of record. The Company has charged BrandBuzz with developing an overall communications strategy and marketing programs that will build brand equity, expand recognition of the company's brand, and fuel future sales.
BrandBuzz emerged as the strongest partner for Green Mountain Coffee Roasters after an extensive, multi-stage review process. "We talked to a lot of agencies over the past year," said TJ Whalen, Vice President of Marketing for Green Mountain Coffee Roasters, "and we chose BrandBuzz based on their ...