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Article: 'Honesty' Is Top Personal Value Among Americans, Displacing 'Protecting the Family,' According to GfK NOP Study.
- Article from:
- PR Newswire
- Article date:
- November 10, 2005
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NEW YORK, Nov. 10 /PRNewswire/ -- Americans now rate "Honesty" as their top personal value, surpassing "Protecting the Family," according to GfK NOP's 2005 Roper Reports Worldwide(R) Study. The study found that 79% of Americans say honesty is an extremely/very important value to them, a 10% increase since 2000.
"Protecting the Family," which has held the top spot for Americans since the study's 1999 inception, has dropped to second place at 75%, tying with "Freedom." Interestingly, Brazil is the only other country that also ranked "Honesty" as the top value.
"An interesting shift is occurring, with Americans choosing honesty as their number one value ...