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Article: Majestic's fine state of affairs.(Marketing: BEERS-WINES-SPIRITS)(Majestic Wine Warehouses Ltd. fine wine centers)(Brief Article)
- Article from:
- Grocer
- Article date:
- October 22, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Majestic is planning to introduce fine wine sections throughout its estate, with three stores ready to roll out the new concept by the end of this month.
Majestic's Richmond outlet in Surrey, which has the largest footprint out of the portfolio, will have an air-conditioned section partioned off by glass dedicated to wine priced at more than 20 [pounds sterling].
The other two stores to be transformed--in Belgravia, London, and Weybridge, Surrey--will be fully air-conditioned to accommodate the sections.
Chief executive Tim How said: "We plan to introduce the concept to our other stores on a rolling programme but we will learn from these three ...