Article: The quiet revolution: inside the remaking of Ed Gibbs and his ISO-certified pool company.(EXTREME MAKEOVER)

Some businesses make big changes on a dime. For others, slow and steady wins the race. Ed Gibbs clearly belongs in the second category.

Gibbs has spearheaded a corporate restructuring of his company that's lasted nearly a decade. The result? A complete makeover of the firm's mission, and revenue growth of more than 600 hundred percent. Of course, he doesn't see it in those terms.

"[Our changes were] more of an evolution than a rebirth," says Gibbs, who is president of Gib-San Pools Ltd. by Master Pools. "It's really a matter of moving forward in your life."

Since taking over the business from his father in 1996, he's grown the Toronto-based ...

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