Article: Some mortgage brokers want to be like advisers; But some planners still liken them to used-car salesmen.(News)

Byline: Jeff Benjamin

DETROIT - Mortgage brokers appear to be the latest group to try to latch on to the growth of the financial planning industry.

In August, the CMPS Institute in Ann Arbor, Mich., began offering what is believed to be the first educational program and certification designed specifically to help mortgage brokers think more like financial advisers.

Some advisers aren't impressed.

"Aligning mortgage brokers with financial advisers is a little too sleazy for me,'' said Bert Whitehead, president of Cambridge Connection Inc. in Franklin, Mich. "Basically, they just want to ingratiate themselves with advisers in order to ...

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