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Article: Hooper Galton wins #3m Nestle brief to press on with relaunch of Maggi.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- November 10, 2005
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Hooper Galton has won the #3m advertising business for Nestle FoodServices following a three-way pitch. The account includes the Maggi, Chef, Herta and Nestle Bakery brands.
The agency's main task will be to drive the relaunch of the Maggi brand within the division. Maggi was relaunched in April 2005 with a new "Natural Choice" positioning.
The magazine-led campaign, due to break at the start of next year, will focus on Maggi's range of culinary aids, including bouillon pastes and ready-to-use sauce bases.
The new range sees Maggi changing the format of its products from dehydrated to pastes and sauces. The Maggi brand has been present in ...