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Article: News International poised for magazine launch.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- November 10, 2005
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News International is poised to launch the monthly Sunday Times-branded home improvement insert, Inside Out, onto the newsstands in February 2006.
Camilla Rhodes, the former managing director of The Sun and News of the World who was placed in charge of News International's magazine publishing division in September, is also recruiting teams for four weekly titles that will be launched in February.
Media buyers who have seen Inside Out describe it as "good quality and a good read" but one buyer warns: "Home improvements is a limited market in magazines, with little growth potential. That means Inside Out would have to take market share from the ...