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Article: LAST WORD - IAIN MURRAY: Things to do in Blighty when you're dead bored.(Alaska Travel Industry Association)
- Article from:
- Marketing Week
- Article date:
- November 10, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Americans were mortified by an ad inviting tourists to visit Alaska 'before you die' so afraid are they of the 'D' word. They could do with a bit of British spirit
The right to a life spent in the pursuit of happiness is enshrined in the American Constitution, which may explain why the citizens of that great country regard death as a personal affront, and quite possibly as unconstitutional.
It is a brave advertiser who fearlessly mentions the "D" word, which is why Bradley Reid & Associates took a big gamble on behalf of its client the Alaska Travel Industry Association with an invitation to visit the state "before you die". It paid off, at least ...