|
|
Article: In Wake of September Launch, Bid4Spots.com Roars Out of the Gate -- Earns High Ratings Among Radio Stations and Advertisers, Extending Reach to More Than 20 Percent of Total Radio Market.
- Article from:
- Business Wire
- Article date:
- November 14, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
ENCINO, Calif. -- 1,100 Radio Stations, 100 Advertisers Sign Up With Groundbreaking Online Reverse Auction for Remnant Radio Airtime
Just six weeks out of its beta period and into its official launch, Bid4Spots (www.bid4spots.com), an online marketplace for unsold radio ad inventory, today announced it now has more than 1,100 participating radio stations, representing nearly all of the top 300 U.S. markets. The innovative new advertising marketplace now covers some 21 percent of the total radio market and an aggregate listener base of roughly 25 million Americans, per Arbitron data.
More than 100 advertisers have signed up to participate in the Bid4Spots ...