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Article: Double chocolate chip off old block.(Marketing: PROMOTIONS--PRODUCTS--PACKS)(Brief Article)
- Article from:
- Grocer
- Article date:
- October 29, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Consumers will be seeing double when they purchase a kingsize Mars or Snickers bar in the new year, although they won't be getting any more product for their money.
As from January 2006, the chocolate bars will be sold in a two-piece format and rebranded as Snickers and Mars Duo in an attempt by Masterfoods to widen the eating occasions for the larger formats.
They will come in innovative snap-pack wrappers, specially designed to snap cleanly in half, giving consumers who can't manage a whole bar in one the choice to go for the option to save some for later or share with a friend.
The size of the bars will remain the same, with Snickers Duo ...