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Article: Group test; blogging tools - Voice choice. Davey Winder evaluates a cross section of the tools available for those who want to talk to the world. From creation, editing and management applications to hosted blogging services, this is all you need to start publishing an enterprise-wide blog.(weblogs)
- Article from:
- Information World Review
- Article date:
- November 16, 2005
CopyrightCOPYRIGHT 2005 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There's no doubt that the nature of corporate communications is changing. The top-down model, with memos and newsletters, is quickly being replaced with a less formal, less hierarchical one, in which open debate and instant feedback are the order of the day.
The ability to create a more personal engagement with employees and customers has seen blogging explode into the realm of business, which has had the knock-on effect of giving the technology approval by association. Libraries, universities and research facilities are all starting to embrace the blog.
The popularity of the technology has not escaped the usual suspects in the online business world. The ...