Article: Pioneer Kicks off New Campaign for Holiday Selling Season; Focus on Sports and Entertainment to Market PureVision High Definition Plasma Televisions.

LONG BEACH, Calif. -- With the busiest shopping day of the year just a little more than a week away, Pioneer Electronics (USA) Inc. today announced its fall advertising campaign, focusing on its high definition PureVision plasma televisions. According to the Consumer Electronics Association, flat panel televisions are among the five most wanted items on U.S. adults' holiday wish lists. The Pioneer campaign targets upscale sports and entertainment enthusiasts during the busy selling season to solidify the company's position as a leader in home entertainment technology, with a commitment to providing the best high-definition television experience.

Pioneer's ...

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