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Article: Miles Calcraft to merge with How.(Miles Calcraft Briginshaw Duffy)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- November 17, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Miles Calcraft Briginshaw Duffy is to merge with How after the smaller agency started up, following a breakaway from FCB in April last year.
The move will bring the #8m Waitrose business - How's biggest client - to Miles Calcraft, along with its existing ten staff.
Creatives Ken Hoggins, Chris O'Shea and Mark Wilson will join the board at Miles Calcraft. Their roles will involve working across Miles Calcraft's accounts, which include P&O Cruises, Debenhams, Thorntons, Tetley Group, Diageo and COI Communications.
How was operating from the London office of Miles Calcraft, which held a minority stake in the smaller agency. The change will be ...