|
|
Article: Benchmark - Carphone Warehouse: Time to settle down.
- Article from:
- Marketing Week
- Article date:
- November 17, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Carphone Warehouse, the dominant mobile retailer, is launching a #60m broadband push. Can it become the alternative to BT? asks Robert Lester
Carphone Warehouse has come a long way since it was founded in a London flat in 1989 with Charles Dunstone's #6,000 life savings. Today, the company has 1,400 retail stores and 12,000 staff in ten countries, and is Europe's largest independent mobile phone retailer.
Last week, Carphone Warehouse announced plans to invest #60m in an aggressive push into the broadband market as it reported a 25 per cent jump in revenue. The company says it will invest the money over the next three years, putting its own ...