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Article: Ad networks body will work with IAB.(Interactive Advertising Bureau, Internet Advertising Sales House)
- Article from:
- New Media Age
- Article date:
- November 17, 2005
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The new trade body created by ad networks to bring accreditation to the industry has decided to work with the IAB for the launch of its initiatives.
The Internet Advertising Sales House (IASH) has been formed in a relatively short space of time, after two meetings, to address long- running issues that threatened the credibility of the ad networks' model.
Some industry watchers believe that the rapid formation of IASH has stolen a march on the IAB, which was supposed to be addressing the issue.
"The IAB has been lax in trying to sort out the issue," said Bradley Moore, media director of Agency Republic.
"It's incredibly shoddy of the ...