Article: Axiom Fluent in the Language of Flowers.

SALT LAKE CITY -- After three years of online retailing success, Speaking Roses International Inc. asked Axiom Designed Communications to help transform its business into a retail store franchise. In addition to developing a comprehensive branding program for Speaking Roses, Axiom also designed the company's flagship retail stores from advertising and in-store displays to uniforms, packaging, and even the custom delivery van. The first Speaking Roses store opened on Nov. 11, 2005 in Salt Lake City.

Speaking Roses stores specialize in full floral services, including personal gifts, weddings, funerals, and corporate promotions. With a unique, patented embossing ...

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