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Article: Bubbly options for the holidays.(Retail Training)
- Article from:
- Beverage Dynamics
- Article date:
- November 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Bev-AL Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When customers buy a bottle of wine, most of the time they're buying a beverage. But when customers shop for sparkling wine, they most likely are looking for more than that. Champagne and other sparkling ;vines represent ritual, luxury and status even more than they represent something delicious to sip with hors d'oeuvre. The route to offering customers a satisfying bottle lies in the understanding wine. what they expect to gain from the wine.
Sparkling wines run the gamut of price from budget to extravagant, and represent a quality, range from pedestrian to exquisite. At the highest and lowest price points, quality and price correspond--but in the middle, from ...