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Article: Consumer insight: trends in consumption of fish finger/fish cakes in home (excl takeaway).(Market edge: MEAT--BACON--POULTRY--FISH)(Brief Article)
- Article from:
- Grocer
- Article date:
- November 5, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Age profile of fish finger/fish cake consumers
0-1638%
17-248%
25-34 13%
35-44 12%
45-64 16%
65+ 12%
* Fish fingers and fish cakes were eaten on 409 million
occasions last year, down by 3% from the previous year
* Children eat 40% of fish fingers and fish cakes--which means
grown-ups eat 60%
* Three times as many fish fingers as fish cakes are eaten
Note: Table made from bar graph.
A quick weekday solution that retains broad appeal
Children are the key group for the fish finger/cake category--they ate just under 40% of them in the last year. The 0 to 5-year-olds account for 17% of occasions. ...