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Article: Lexus McCartney Sponsorship More Than Just a Ticket to Ride.
- Article from:
- PR Newswire
- Article date:
- November 21, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marketing Extensions Maximize Lexus' Relationship With Music Icon
TORRANCE, Calif., Nov. 21 /PRNewswire/ -- To broaden the reach of its groundbreaking partnership with Paul McCartney, Lexus has created an integrated marketing campaign to reach McCartney fans and Lexus owners at multiple touch points. The partnership -- which runs through March 2006 -- represents the first time McCartney has ever partnered with a commercial brand in his distinguished career.
"My partnership with Lexus is a natural fit. Lexus and I share the same philosophy and approach to creating the best work possible -- me with my music and art and Lexus with the vehicles they ...