|
|
Article: This Holiday Season Luxury Shoppers Will Take the Lead in Internet Shopping; New Survey by Unity Marketing Finds That Half of Luxury Consumers Bought a Gift Online.
- Article from:
- Business Wire
- Article date:
- November 23, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
STEVENS, Pa. -- The internet is an extremely important shopping source for luxury consumers, ranked either their second or third favorite place to shop in 11 out of 15 luxury product categories tracked in Unity Marketing's third quarter Luxury Tracking study (www.unitymarketingonline.com). Yet the internet and other non-store shopping channels account for less than ten percent of the total retail market, $233.3 billion in 2004 out of the total $2.64 trillion retail market, excluding automobiles, auto parts and food service according to the Census Department.
"For most retailers the luxury consumer segment represents their marketing 'sweet spot,' because they shop ...