Article: Appliance smarts: adding appliance sales to a kitchen and bath showroom provides an additional profit center and keeps customers coming back.(Kitchen+Bath: Management)

Callier & Thompson Kitchens Baths and Appliances has always sold appliances with their kitchen designs. But when owners Gary Callier, Thompson Price, and David Callier wanted to increase revenue, they analyzed this division and found it lacking. A survey of their clients showed that 95% were changing their appliances during a kitchen remodel, but only 30% purchased their new appliances from Manchester, Mo.-based Callier & Thompson. Due to manufacturers offering suggested retail pricing, Callier & Thompson was competing on price with its competitors, so the sales should have been higher.

The team deduced the low sales were because they failed to show the full ...

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