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Article: Microsoft's X factor: new Xbox 360 brings PC to the living room.(TECHNOLOGY)
- Article from:
- Broadcasting & Cable
- Article date:
- November 21, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When Microsoft's Xbox 360 shows up in stores this week, it will offer more than just life-like graphics and improved online play for such gaines as Madden NFL 2006 and King Kong. The 360 will have enough processing power and network connectivity to bring streamed and downloaded video straight to a TV screen.
The Xbox 360--not to mention Sony's PlayStation 3 (due to arrive next year) and other hard-drive-based, next-generation gaming consoles--is moving well beyond basic gaming. For content owners, that means another media platform to explore. "Both the Xbox 360 and PS3 have the capability to act as portals onto other content beyond games," says Michael ...