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Article: Similar eateries, different name for Cheesecake and Grand Lux.(Cheesecake Factory Inc.'s Grand Lux Cafe chain)
- Article from:
- Los Angeles Business Journal
- Article date:
- November 7, 2005
- Author:
CopyrightCOPYRIGHT 2005 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sam Nguyen is just the kind of customer that Cheesecake Factory Inc.'s Grand Lux Cafe chain is looking for.
The 26-year-old USC graduate student likes to go to Grand Lux when he's not in the mood for Cheesecake Factory's signature cheesecake and long lines. "It tastes good, and it is different. The atmosphere is a little bit nicer, more European," said Nguyen, while waiting last week for his dinner guest at the Beverly Center location.
Grand Lux's expansion was put on hold to concentrate on the company's namesake restaurants, but it's now moving forward. The Calabasas Hills-based company plans to more than double the size of the Grand Lux Cafe chain by ...