Article: City Lights enters men's biz; shows casualwear for fall; the West Coast firm is aiming for the contemporary market. (San Francisco City Lights)

SAN FRANCISCO -- San Francisco City Lights, one of this season's more popular activewear lines for women, plans to make the move into men's wear for fall.

"We've been thinking of doing men's wear for some time and we feel that now is absolutely the right time," says Kathryn Matsuoka, the 31-year-old designer for the company, which starts shipping the men's line in October. "It's really men's casualwear, though. We're not calling it activewear like the women's line."

Matsuoka says that although there is a lot of casualwear in the market, it's designed either for young or very conservative men. City Lights apparel, on the other hand, is meant to address ...

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