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Article: Graphic Packaging Expands Microrite(R) Line With New Oil-Absorbent Sleeve For Beckers In Europe.
- Article from:
- PR Newswire
- Article date:
- November 30, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MARIETTA, Ga., Nov. 30 /PRNewswire-FirstCall/ -- When Dutch food manufacturer Beckers BV needed a new package for one of its most popular microwavable snack food products, Atlanta-based Graphic Packaging International (GPI) served up an answer that fit the menu perfectly.
"Beckers wanted to improve performance of the package for its Vleeskroketten, a microwave home version of the meat-filled croquette that is featured as a deep fried snack at 'frituur-style' take-away shops in many European countries," explained John McDonnell, Graphic Packaging's microwave product marketing manager.
"Because the product has a high oil content, the package needs to both ...
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