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Article: Dried and gone to pasta heaven: as retailers drive the price of dry pasta down, value will be generated by brands getting a bigger share of the action.(Focus On: PASTA AND PASTA SAUCES)
- Article from:
- Grocer
- Article date:
- November 12, 2005
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Dry pasta has had a year of change, with the fire at the Geest factory in April resulting in several retailers switching suppliers and some brands gaining wider distribution.
"Dry pasta has seen big changes in the past 12 months with more premium products to supplement the core range helping consumers to trade up," says Neil Brownbill, marketing director for Princes International Trading, which owns the Napolina brand.
However, despite their best efforts and ambient pasta growth of 5%, branded players are still in the minority.
According to Nigel Singh, Pasta Lensi's UK representative, price is the only consideration for own label products, ...