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Article: The Bakersfield Californian Offers New Online Shopping Channel for Kern County; Local Newspaper Partners with Internet Marketing Firm Travidia.
- Article from:
- Business Wire
- Article date:
- November 30, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BAKERSFIELD, Calif. -- Travidia Inc., the leader in Internet marketing services for newspapers and retailers in North America and Europe, today announced that The Bakersfield Californian has selected Travidia to power its new online shopping channel geared toward connecting Kern County shoppers and businesses.
Launching January 1, 2006, shopping.bakersfield.com will feature print display advertisements and newspaper inserts online in a searchable, integrated shopping marketplace format.
"Our partnership with The Bakersfield Californian will significantly enhance their online presence among local shoppers and provide superior service to their existing ...