Article: Public Enemy and m-Qube Partner to Leverage Mobile for Album Launch; New Whirl Odor Mobile Offerings are Available Immediately.

BOSTON -- Continuing a tradition of trailblazing, Hip Hop legend Public Enemy has taken on a new way to share its music with the masses. Partnering with Boston-based m-Qube, the group and its own label, SLAMJamz Records, is leaning heavily on the mobile channel to break New Whirl Odor, their first studio album in six years.

In 1999, after releasing There's a Poison Goin On, leader Chuck D announced that Public Enemy would take a new approach to making and delivering music. Poison was one of the very first - and successful - dips into the online world, and was ultimately licensed across the world in over 20 countries and five world labels. Today, with New Whirl ...

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