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Article: TELEGRAPH NEWSPAPERS: A broadsheet bastion.(Daily Telegraph PLC)
- Article from:
- Marketing Week
- Article date:
- December 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Telegraph titles might have changed more slowly than other papers, but they are still big sellers - and they are evolving. By Mark Choueke
With national newspaper circulations falling, the Telegraph Group is clinging to its broadsheet format. But bosses at the publishing group are coming under increasing pressure to abandon the paper's heritage in order to boost flagging sales.
The group's 2005 profits are reported to be 11 per cent down on last year, following an increase in marketing spend to compete against The Times. The price of The Daily Telegraph recently rose to 65p to offset some of the shortfall.
Though still the ...