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Article: Private view.(review of drug advertising)
- Article from:
- Medical Marketing & Media
- Article date:
- April 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's very easy (and oh so much fun) to sit back and give color commentary on other people's hard work. So I warned MM&M that I was going to be honest --which means I'm going to be mean. After all, most pharmaceutical advertising is ripe for ridicule. But while some of these ads were nothing short of easy targets, there were a couple of pleasant surprises.
All the ads in this review are of the DTC variety. Creatives in healthcare advertising often yearn for the opportunity to work on these assignments. Somehow, they think, they're going to be more creative. But having your print ad appear in Redbook or Newsweek doesn't make it any less strained or contrived.
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Article: Private view.(analysis of simplicity, Versanail etc ...
Medical Marketing & Media;
September 1, 2006 ;
700+ words
... ... Anderson Jones Medical Advertising Creative director, copy: Rick Anderson Creative director, art: Karen Jones Senior art director: Ed Mari PRIVATE VIEW: Each month, a creative director from the industry reviews a number ...
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