Article: AAFA TALKS ABOUT PREVENTING KNOCKOFFS.

Byline: Liza Casabona

NEW YORK -- Companies looking to fortify intellectual property rights need to focus their resources on protecting their brands before they're knocked off.

This was one of the key themes during the American Apparel and Footwear Association's first anticounterfeiting conference, "Knock It Off," held at the Fashion Institute for Technology here last week.

Speakers at the conference urged companies to collaborate with other brand owners to maximize the impact of anticounterfeiting initiatives. Companies also should record registered trademarks with customs officials as well as with the U.S. Patent and Trademark Office.

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