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Article: CD-I bets on movies; mass market targeted for $25 discs. (Philips Interactive Media of America contracts with Paramount Pictures/Paramount Home Video and PolyGram Filmed Entertainment Inc. to release movies on compact discs; compact disc-interactive)
- Article from:
- Video Business
- Article date:
- June 18, 1993
- Author:
CopyrightCOPYRIGHT 1993 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Chicago--With Paramount and PolyGram jumping on the compact disc-interactive (CD-I) bandwagon, Philips Interactive Media of America (PIMA) believes that it finally has the ammunition to ignite consumer interest in its CD-I player.
"Movies close the circle," said Emiel Petrone, PIMA senior VP of marketing and sales. "We're positioning this as a mass-market product. People are very drawn by two types of activities--music and movies--in an entertainment playback system."
At the recent Consumer Electronics Show in Chicago, PIMA announced it had reached agreements with Paramount Pictures/Paramount Home Video and PolyGram Filmed Entertainment (80% owned by ...