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Article: French tourist office targets UK gay men.(Brief Article)

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New Media Age
Article date:
December 1, 2005
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Maison de la France, the French tourist office, is running its first ever online marketing drive aimed at attracting British gay men to holiday across the Channel.

Banner ads exclaiming 'They don't call it Gay Paree for nothing' are being run on lifestyle site Rainbow Network to push Paris as the ideal destination for gay men.

Further French destinations are touted with the tagline 'Enjoy a ...

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