|
|
Article: The Publicist: Baseball caps, the Grand Canyon are America's best ambassadors.
- Article from:
- PR Week (US)
- Article date:
- December 5, 2005
CopyrightCOPYRIGHT 2005 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Our elected leaders are doing such a lousy job of enhancing the US's image abroad, it's up to private citizens to act as Uncle Sam's personal publicists. With that in mind, I invited a friend of mine, a journalist from Eastern Europe, for a visit, intent on showing him our best sights and sharing the greatest of our holidays, Thanksgiving. Eager to put the best foot forward, we began the goodwill excursion in Hawaii. 'This is so lovely a place I cannot believe,' he marveled. 'And I do not even have to leave the pool to get a most delicious beverage.'
One nasty sunburn, three days, and a staggering bar tab later, Egan was not so impressed. 'Ten dollars a drink? ...