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Article: Trading on tradition: Heartland Farm Foods uses country tradition to market members' beef.(VALUE--ADDED CORNER)
- Article from:
- Rural Cooperatives
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 U.S. Department of Agriculture, Rural Business - Cooperative Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A consumer walks into a grocery, store looking for a meat product that's easy to prepare, stores conveniently and is safe for her family. Walking down the canned food aisle, the consumer spots a product she's never seen before. There on the shelf, wrapped in a red label, is Heartland Farm Foods' fully cooked ground and chunked beet: Curious, the consumer picks up the can and turns it around to look at the ingredients; only one is listed: beef. In addition, the beef is hormone-free, has no preservatives, salt or other additives and can be traced back to the farm where it was raised.
Heartland Farm Foods LLC, a subsidiary of the Farm Foods Cooperative, was formed ...