Article: 'Collaborative innovation' to reshape corporations, spark growth; IBM-sponsored CTO forum available as WatchIT.com video series.(Company Profile)

SYOSSET, N.Y. -- The traditional model of innovation - where companies single-handedly finance, invent, and commercialize their innovations - is no longer the only model. Increasingly it co-exists with a dramatically different approach where a global ecosystem of companies harnesses the creativity of inventors from many different organizations - even from their competitors. In fact, forward-thinking companies already are using this collaborative model to stimulate innovation and revenue growth. That's what 30 Chief Technology Officers heard during a recent IBM-sponsored conference on collaborative innovation. This live event is now available for online viewing by special ...

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