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Article: Real Simple jumps off page and into Target; Magazine or brand? It's both.(News)
- Article from:
- Advertising Age
- Article date:
- December 5, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Nat Ives
In just five years Real Simple has gone from a much-doubted startup to one of Time Inc.'s most profitable titles. Now it's attempting a bigger leap: from magazine to multifaceted brand and marketer of home products.
The title, which has estimated revenue of over $200 million, has struck a deal with retail giant Target to sell a line of cleaning tools through its stores, and the first Real Simple products will be on the shelves by early February. It is also about to launch a new weekly public-TV series and XM Satellite Radio segments called "Real Simple Solutions.'' And more home products are in the pipeline. If such ventures are ...