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Article: Taking stock: Raymond James Financial President/COO Chet Helck looks at the firm's rise in stature.(Florida CEO Trends[TM])
- Article from:
- Florida Trend
- Article date:
- December 1, 2005
CopyrightCOPYRIGHT 2005 Trend Magazines, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the 16 years since he joined the firm, Chet Helck has seen Raymond James Financial grow from a small brokerage to a financial services firm with revenues of 51.8 billion in 2004. Helck, who has served as RJF's president and chief operating officer for nearly four years, remembers the early difficulties.
"In the early days of promoting our financial advisers as independent contractors affiliated with the firm, we had trouble establishing credibility," says Helck. "We had to convince people we were going to stick around, and that this previously unknown model was going to make us competitive. And it did. We grew, and that contractor model grew with us. Today, ...