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Article: British business lacks savoir-faire of international communication.
- Article from:
- M2 Presswire
- Article date:
- December 8, 2005
CopyrightCOPYRIGHT 2005 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-8 December 2005-CILT: British business lacks savoir-faire of international communication(C)1994-2005 M2 COMMUNICATIONS LTD
RDATE:08122005
Business in Britain risks being overshadowed by continental competitors who are more willing to communicate in other languages. Many UK businesses believe they are as prepared as their European counterparts to meet the challenge of international communication - despite a continued over-reliance on English.
Yet these companies lack language awareness, language-management strategies and the ability to respond to international clients and suppliers, according to new research to be published next ...