Article: New product activity outpacing 2004.(Mintel's Global New Products Database)

An impressive total of 9,074 new food/beverages products were tracked by MINTEL'S GLOBAL NEW PRODUCTS DATABASE in the first half of this year--up 12.2% from the comparable period in 2004. A look at the new food/beverage launches for the first half of 2005 finds pet food exhibiting the most explosive growth--up 160.1% over the comparable period last year, far surpassing any other category, according to the Food Institute's analysis of the data gathered from Mintel's Global New Products Database. A total of 245 new pet food products were introduced through June 2005. A trend in gourmet pet foods has surfaced as manufacturers unveil products to satisfy the increasingly ...

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