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Article: 70% of Starz On Demand Users No Longer Visit Video Stores, New Study Finds.
- Article from:
- PR Newswire
- Article date:
- December 12, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Starz Customers Are More Satisfied With Their Cable Company Because of Starz On Demand, Study Confirms
ENGLEWOOD, Colo., Dec. 12 /PRNewswire/ -- In a powerful sign of how on-demand television is changing consumers' buying habits, a recent study released by Starz Entertainment Group LLC (SEG) shows that the vast majority of Starz On Demand customers no longer visit their local retailers to rent or buy DVDs. The study also found that 76% of users are more satisfied with their cable company because of Starz On Demand.
"We were extremely pleased with the satisfaction numbers because our goal is to add value for our customers, and Starz On Demand clearly ...