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Article: ITC foods division expands it candyman portfolio.
- Article from:
- PTI - The Press Trust of India Ltd.
- Article date:
- December 12, 2005
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ITC foods division expands it candyman portfolio
Coimbatore, Dec 12 (PTI) Foods Division of ITC Ltd today launched its Rich coffee cream toffee in the confectionery market, under the name of Candyman Cofitino.
Candyman of ITC has already established a formidable presence in the hardboiled, deposited and Eclairs segments and now forayed into the toffee market with its latest offering through the largest selling toffee flavour--coffee, Sanjay Srinivas, Branch Manager, ITC Ltd, told reporters here.
Candyman Cofitino has been launched after an extensive market research exercise and aimed at understanding evolving tastes. The new differentiated ...