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Article: Feeling the 'URGE,' MTV Networks Announces a New Digital Music Service in Collaboration With Microsoft.
- Article from:
- PR Newswire
- Article date:
- December 13, 2005
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URGE Unites Powerful Music DNA of MTV, VH1 and CMT With Microsoft's Industry-Leading Technology and Consumer Reach to Deliver an Immersive Entertainment Experience
NEW YORK and REDMOND, Wash., Dec. 13 /PRNewswire/ -- MTV Networks, a division of Viacom Inc., and Microsoft Corp. today announced they have collaborated on the design and development of MTV Networks' new digital music service called URGE. Set to debut domestically in 2006, URGE will provide an immersive music experience and will be integrated into a forthcoming version of Microsoft(R) Windows Media(R) Player. The collaboration unites MTV Networks' music DNA, marketing strengths and powerful MTV, VH1 ...