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Article: Bud Light fights back with daredevil.
- Article from:
- Chicago Tribune (Chicago, IL)
- Article date:
- December 13, 2005
CopyrightCOPYRIGHT 2005 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: John Schmeltzer
Dec. 13--The brutal beer war between Anheuser-Busch Cos. and Miller Brewing Co. has a new participant--and he's Super Bowl bound.
Bud Light is launching a new ad campaign that focuses in part on an irreverent character named Ted Ferguson, the Bud Light daredevil, who puts on a helmet and safety goggles to perform goofy but "dangerous-sounding" feats around the office, at home and elsewhere.
Bud Light, made by Anheuser-Busch, also has a new tag line: "Always Worth It."
Busch refuses to disclose its Super Bowl plans until close to game time, but both the line and Ferguson will likely see lots of action during the ...