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Article: New Edelman Opinion-Leader Study Shows Rise of CSR, Blogging & Web in Japan.
- Article from:
- JCN Newswires
- Article date:
- December 14, 2005
CopyrightCOPYRIGHT 2005 Japan Corporate News Network K.K. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tokyo, Japan, Dec 14, 2005 - (JCN Newswire) - Edelman, the world's largest independent public relations firm, today announced the results of the 2005 Edelman Japan Stakeholder Study, a new survey of Japanese stakeholders that shows majority credibility for corporate CSR efforts, the rise of blogging, trust in 'personal contacts' and news articles (rather than advertising), and the emergence of corporate web sites as the most trusted information sources about companies.
Highlights of the 2005 Edelman Japan Stakeholder Study survey include:
- 55% say CSR is a sincere business shift rather than just image-building (42%)
- 87% have heard of ...